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Tom Humbarger
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Catalyze Current Wisdom by Tom Humbarger is a blog for business analysts, usability professionals and anyone who defines and designs software or websites - and will cover a variety of topics including: requirements, prototyping, design, usability, interaction design and user experience. Tom's external blog is called Musings.
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Announcing the Winners in the iRise Video Commercial Contest

6/24/2008 | posted by
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iRise Visualize the Prize Video Contest

We are proud to announce the winners in the iRise "Visualize the Prize" Video Commercial Contest. The 15 semi-finalists received more than 4,500 votes during the two weeks of voting that ended on June 20th, and it was a pretty tight race. The winning entry was "iRise Recipe" submitted by Brian Palatucci of Santa Monica, California. Brian wins $15,000 for his video which depicts a man preparing dinner for his girlfriend while asking the question, "What if there was a way to learn from your mistakes without ever having to make one?"

 

There were 2 runners-up entries that each claimed a prize of $2,500.

"Foresight is 20/20” by Michael Beeson of Great Falls, Montana – This video looked at iRise from the perspective of a spectacle manufacturer which lost its focus before trying iRise. "It's made painful hindsight a thing of the past because thanks to iRise, foresight is now 20/20."

“A Celebration of iRise” by Ron Rogers of Healdsburg, California – This video compared the process of developing company Web sites to the wine industry which doesn't reveal the finished product until the very end. "Now that calls for a celebration!"

Visit the official contest website to check out the semi-finalists and all contest entries.


 

 
 
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