Friday, October 19 | 11:30 a.m. to 5:30 p.m. plus evening sessions
IMC2, venue reinforces event, tour included
12404 Park Central, Suite 400 | Dallas, TX 75251
MAP: http://www.imc2.com/Documents/BuildingLocationMap.pdf
Featured Speaker
Chris Bernard, Microsoft User Experience Evangelist
http://chrisbernard.blogs.com/design_thinking_digest/
Open to the Public
Hosts: DFW Usability Professionals Association (DFW UPA) and the Lone Star Chapter of the Society for Technical Communication (STC)
Sponsors: IMC2, Microsoft, Usability Sciences, Cox & Hall
Message
Classic business models are threatened—the economics of competition have changed. Quality, efficiency and price are quickly matched. Being different requires flexibility—it’s squishy. Squishy seems to imply risk.
Such is the conundrum of the balance between science and art—a balance readily facilitated by Design Thinking, fundamentals for strategic business differentiation.
This is THE event to gain a purview of the design landscape across major DFW businesses. Join important conversations in a Half-Day-Plus exchange of ideas.
Some relevant materials to understand the topic:
Design Thinking is a Strategic Differentiator
http://totalexperience.corante.com/archives/2007/08/31/design_thinking.php
What is Design Thinking?
Victor Lombardi offers a great definition http://noisebetweenstations.com/personal/weblogs/?page_id=1688
Interview with Roger Martin http://trex.id.iit.edu/events/strategyconference/2006/perspectives_martin.php
References
http://del.icio.us/iknovate/DesignThinking
Connect
blog: http://designthinkingdallas.wordpress.com
email: designthinkingdallas@gmail.com
recommended reading: http://www.shelfari.com/designthinkingdallas/shelf
twitter: http://twitter.com/DesignThinking
flickr: http://www.flickr.com/photos/designthinkingdallas/
Logo Design: Norm Cox, Cox & Hall, http://www.coxhall.com/