Business Use Cases are often discussed but rarely defined clearly. This article poses a suggested definition and discusses how these requirements components differ from traditional business processes.
In this article posted to MarketingProfs, Laura discusses how use cases (or usage scenarios) can be transformed into a powerful sales tool. She concludes by saying "By creating usage scenarios, you can help the sale team engage with prospective customers and create a sales enablement tool that helps the salespersons position themselves and your company as knowledgeable about both the prospect's business problem and the prospect's business goal—and the role your company can play in solving the former and achieving the latter."